Dr. Kahneman won the Nobel Prize for his breakthrough work on the psychology of decision- making (Thinking, Fast and Slow) where he proved (without question) that the emotional part of our brain makes our decisions… while the logical brain confirms and delivers them...
Back when I was an account executive on Lionel Trains at HBM Boston I learned a great lesson about advertising, whether it’s consumer or B2B: Incorporate emotional benefit, not just logic. A little marketing research can keep your campaign on the right track to...
I remember working at Doyle Dane Bernbach, where the founder (Bill Bernbach) had a favorite expression, “Nothing will kill a bad product faster than great advertising! People will try it once and then you’re out of business.” How true, especially today when bad news...
