Don’t Be Afraid of ChatGPT. Put it to Work For You.

EmotiveSCAN-AI™ Results

EmotiveSCAN-AI™ marketing algorithm helps discover groundbreaking solutions.

Questions? Please contact Kim at

Let’s Put AI Marketing to Work for You!


    Five Proven Strategies to Leverage AI
    and Outsmart the Competition


    1. Think Like an Entrepreneur
    2. Determine Why People “Really” Aren’t Buying
    3. Find an Accepted Premise
    4. Get More Emotional
    5. Optimize with Triggers

    Questions? Please contact Kim at

    #1: Think Like an Entrepreneur

    • Join the ranks of Uber, Tesla, Airbnb, Netflix, iPhone, Planet Fitness, and other entrepreneurs.
    • Employ W&W’s proven entrepreneurial approach used by successful entrepreneurs to create breakthrough success stories.

    “Wallace & Washburn are experts at solving traditional marketing problems and discovering new product/service opportunities using EmotiveSCAN-AI™. They’ve helped numerous corporate, nonprofit, and entrepreneurial startups.” – Danny Warshay, Professor of Entrepreneurship

    Questions? Please contact Kim at

    #2: Determine Why People “Really” Aren’t Buying

    Current and past customers are most useful. Prospects know less about you.

    Questions? Please contact Kim at

    Top 1% Amazon


    “The most pragmatic book on consumer marketing in years!” –

    “Its radical! It’s digital! Cutting edge for connecting with customers.” – Fast Company’s Report from the Future

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    “Charles Laquidara’s Funny Kim Story (CL” play video

    #3: Connect Your Story with an Accepted Premise

    • Find an existing accepted premise that aligns with the benefit of your product or service.
    • Generate significant free word-of-mouth and social media exposure.

    “These days goldfish have a longer attention
    span than humans.” – Microsoft



    Questions? Please contact Kim at

    For MOJO Corporate Training we discovered a powerful accepted premise that resonated with prospects: plummeting attention spans.

    MOJO’s unique microlearning solves this problem, “Small Bites Increase Appetite for Learning.”

    Buyer interest increased 92%.

    #4: Get Emotional

    • Incorporate the key emotional benefit, not just logic.
    • Frequent car washers claim they, “Feel Good in a Clean Car,” not because it looks better or lasts longer.
    • Went viral
    Feeling good in a clean car.

    Questions? Please contact Kim at

    #5: Optimize with Triggers

    • Trigger words resonate with buyers and increase interest levels over 20%
    • Triggers also combat internet skimming.
    Guaranteed for Life. Maybe Longer.

    Questions? Please contact Kim at

    Patented Lead-Free Safety Monitor

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    Representative Clients & Categories

    • New Products/Services
    • Advertising Messaging
    • Branding/Postioning
    • Taglines/Names
    • Agency New Business
    • PR/Social Media

    Next Step: Contact Kim at


    PR/Social Stories

    Arthur D. Little

    BASF Bio-Tech Site

    Brown University Alumni

    Homeland Security

    Mass Medical Society (Physician Exodus Crisis)

    National Car Wash Study

    WGBH On-Air Donations


    Branding/Advertising Stories

    Christmas Tree Shops

    Marvin Windows

    Northeastern Co-op

    Okemo Mountain Resort

    Peridex P&G

    PUR Water Filter (Launch)

    Unitarian Universalist Association


    Tag Lines/Names/New Products/CSR

    Abbott Labs/Medisense (Precision QID)

    Bertucci’s Tag Line (Brick Oven Pizza)

    BI/Deaconess Parent Name (the Caregroup)

    BI Physician Finder Name (the BI Information Line)

    Charles River Labs (Decline in Scientist Ratings)

    Gillette New Product (Liquid Soap)

    Massachusetts Library System Name (Libraries Online)

    Reebok Outlet Stores New Product (Kids Pro Sport Jerseys)

    Rockport New Shoe Line (DresSports)

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