Five Proven ValYOU™ Strategies to Outsmart the Competition

1. Think Like an Entrepreneur
2. Determine Why People “Really” Aren’t Buying
3. Find an Accepted Premise
4. Get More Emotional
5. Optimize with Triggers

Questions? Please contact Kim at Kim@wallacewashburn.com

#1: Think Like an Entrepreneur

Join the ranks of Uber, Tesla, Airbnb, Netflix, iPhone, Planet Fitness, and other entrepreneurs.
Employ W&W’s proven entrepreneurial approach used by successful entrepreneurs to create breakthrough success stories.

“Wallace & Washburn are experts at solving traditional marketing problems and discovering new product/service opportunities using EmotiveSCAN-AI™. They’ve helped numerous corporate, nonprofit, and entrepreneurial startups.” – Danny Warshay, Professor of Entrepreneurship

Questions? Please contact Kim at Kim@wallacewashburn.com

#2: Determine Why People “Really” Aren’t Buying

Current and past customers are most useful. Prospects know less about you.

Questions? Please contact Kim at Kim@wallacewashburn.com

Top 1% Amazon

“The most pragmatic book on consumer marketing in years!” – Amazon.com

“Its radical! It’s digital! Cutting edge for connecting with customers.” – Fast Company’s Report from the Future

“Feedback That Resonates (CL)” play video {:25}

#3: Connect Your ValYOU Story with an Accepted Premise

Find an existing accepted premise that aligns with the benefit of your product or service.
Generate significant free word-of-mouth and social media exposure.

“These days goldfish have a longer attention
span than humans.” – Microsoft

Questions? Please contact Kim at Kim@wallacewashburn.com

For MOJO Microlearning we discovered a powerful accepted premise that resonated with prospects: plummeting attention spans.

MOJO’s unique microlearning solves this problem, “Small Bites Increase Appetite for Learning.”

Buyer interest increased 92%. Attention levels increased 40%

#4: Get Emotional

Incorporate the key emotional benefit, not just logic.
Frequent car washers claim they, “Feel Good in a Clean Car,” not because it looks better or lasts longer.
Went viral