NEW – INTRODUCING EMOTIONAL TRUTH™
Helping Agencies Discover Why Some Campaigns Are So Effective They Become Legendary... While Others Fade Away
Discover a proven, new method agencies can use to create significantly more-effective campaigns.
WHY EMOTIONAL TRUTH™?
Great campaigns aren't legendary simply
because they're memorable.
They're legendary because they're not only memorable — they're effective.
As David Ogilvy said, “If it doesn't sell, it isn't creative.”
After studying more than 100 highly-effective brands, we found the same element appearing again and again:
an Emotional Truth™..
READ 9 EMOTIONAL TRUTH™ STORIES
The Inside Stories Behind 9 Extremely Effective Campaigns—And a Few Unsung Hall of Famers
EMOTIONAL TRUTH™ AT WORK
Great creatives wrote the winning lines. Kim helped uncover the Emotional Truths™.
Northeastern University“Coop: Education That Works”
Lionel Trains“Kids Get Dad When They Get a Lionel.”
Salada Tea“The Coffee Drinker’s Tea”
Arthur D. Little“Not Just Cost Effective, Time Effective”
Outward Bound“You’ll Come Back a Different Person”
WGBH Fund Raising“Think Again”
Brown U. Entrepreneurship“Invent the Future Today”
Noxzema Skin Cream“Your Face Belongs to Noxzema”
HOW IT ALL STARTED
The Most Effective Ad I Ever Wrote Was on a Bathroom Stall.
A personal story about discovering that the message—and where people encounter it—can create an emotional connection.
“Don’t Just Sit There in Solace. Get Up and Vote for Kim Wallace.”
The campaign had impact—and Kim won by twenty points.
MEET KIM & THE TEAM
Kim Wallace
Co-Founder, Wallace Washburn Branding
Co-Author, Why People Don’t Buy Things
Former VP, Arnold/HBM – New Business, Lionel, Gillette, Salada
Doyle Dane Bernbach – VW Think Small, Avis We Try Harder
ADWEEK Columnist
Radcliffe Seminars Faculty
#1 Salesperson, Exxon
A personal note... Kim bleeds green. ▶
LET'S TALK.
Discover how the proven Emotional Truth™ process can strengthen your agency’s new-business pitches—and inspire more powerful campaigns for current and prospective clients.
Kim Wallace