Don’t Be Afraid of ChatGPT. Put it to Work For You.
EmotiveSCAN-AI™ Results
EmotiveSCAN-AI™ marketing algorithm helps discover groundbreaking solutions.
Questions? Please contact Kim at pkimballwallace@gmail.com
Five Proven Strategies to Leverage AI
and Outsmart the Competition
1. Think Like an Entrepreneur
2. Determine Why People “Really” Aren’t Buying
3. Find an Accepted Premise
4. Get More Emotional
5. Optimize with Triggers
Questions? Please contact Kim at pkimballwallace@gmail.com
#1: Think Like an Entrepreneur
- Join the ranks of Uber, Tesla, Airbnb, Netflix, iPhone, Planet Fitness, and other entrepreneurs.
- Employ W&W’s proven entrepreneurial approach used by successful entrepreneurs to create breakthrough success stories.
“Wallace & Washburn are experts at solving traditional marketing problems and discovering new product/service opportunities using EmotiveSCAN-AI™. They’ve helped numerous corporate, nonprofit, and entrepreneurial startups.” – Danny Warshay, Professor of Entrepreneurship
Questions? Please contact Kim at pkimballwallace@gmail.com
#2: Determine Why People “Really” Aren’t Buying
Current and past customers are most useful. Prospects know less about you.
Questions? Please contact Kim at pkimballwallace@gmail.com
Top 1% Amazon
“The most pragmatic book on consumer marketing in years!” – Amazon.com
“Its radical! It’s digital! Cutting edge for connecting with customers.” – Fast Company’s Report from the Future
“Feedback That Resonates (CL)” play video {:25}
“Charles Laquidara’s Funny Kim Story (CL” play video
#3: Connect Your Story with an Accepted Premise
- Find an existing accepted premise that aligns with the benefit of your product or service.
- Generate significant free word-of-mouth and social media exposure.
“These days goldfish have a longer attention
span than humans.” – Microsoft
Questions? Please contact Kim at pkimballwallace@gmail.com
For MOJO Corporate Training we discovered a powerful accepted premise that resonated with prospects: plummeting attention spans.
MOJO’s unique microlearning solves this problem, “Small Bites Increase Appetite for Learning.”
Buyer interest increased 92%.
#4: Get Emotional
- Incorporate the key emotional benefit, not just logic.
- Frequent car washers claim they, “Feel Good in a Clean Car,” not because it looks better or lasts longer.
- Went viral
#5: Optimize with Triggers
- Trigger words resonate with buyers and increase interest levels over 20%
- Triggers also combat internet skimming.
Representative Clients & Categories
- New Products/Services
- Advertising Messaging
- Branding/Postioning
- Taglines/Names
- Agency New Business
- PR/Social Media
Next Step: Contact Kim at pkimballwallace@gmail.com
WALLACEWASHBURN CASE STUDIES
PR/Social Stories
Arthur D. Little
BASF Bio-Tech Site
Brown University Alumni
Homeland Security
Mass Medical Society (Physician Exodus Crisis)
National Car Wash Study
WGBH On-Air Donations
WALLACEWASHBURN CASE STUDIES
Branding/Advertising Stories
Christmas Tree Shops
Marvin Windows
Northeastern Co-op
Okemo Mountain Resort
Peridex P&G
PUR Water Filter (Launch)
Unitarian Universalist Association
WALLACEWASHBURN CASE STUDIES