- New Products/Services
- Advertising Messaging
- Branding/Postioning
- Taglines/Names
- Agency New Business
- PR/Social Media
WALLACEWASHBURN CASE STUDIES
PR/Social Stories
Arthur D. Little
BASF Bio-Tech Site
Brown University Alumni
Homeland Security
Mass Medical Society (Physician Exodus Crisis)
National Car Wash Study
WGBH On-Air Donations
WALLACEWASHBURN CASE STUDIES
Branding/Advertising Stories
Christmas Tree Shops
Marvin Windows
Northeastern Co-op
Okemo Mountain Resort
Peridex P&G
PUR Water Filter (Launch)
Unitarian Universalist Association
WALLACEWASHBURN CASE STUDIES
Tag Lines/Names/New Products/CSR
Abbott Labs/Medisense (Precision QID)
Bertucci’s Tag Line (Brick Oven Pizza)
BI/Deaconess Parent Name (the Caregroup)
BI Physician Finder Name (the BI Information Line)
Charles River Labs (Decline in Scientist Ratings)
Gillette New Product (Liquid Soap)
Massachusetts Library System Name (Libraries Online)
Reebok Outlet Stores New Product (Kids Pro Sport Jerseys)
Rockport New Shoe Line (DresSports)
