Agencies are Under Pressure to Win Smarter, Pitch Faster, and Deliver Measureable Value – Not Just Great Creative

AI has Flattened the Playing Field Strategy is Now the Differentiator Leveraging Strategy Creates a Clear Agency Advantage

W&W’s Proven Branding Experience Built on 20+ Years of Buyer Research One finding kept emerging: Winning brandssucceed by owning the right value.

Clear Brand Patterns Emerged Across the 100 winning brands we reverse-engineered, distinct branding opportunities consistently emerged

One Dominant Truth Became Clear Across categories including Consumer Packaged Goods, Non-Profit, B2B, and Higher Education

Winning Brands Own the Right Value

Even Great Companies Can Defend the Wrong Value W&W’s EmotiveSCAN™ reveals the emotional and logical drivers behind buyer decisions

Choosing the Right Value Requires More than “Gut Feel” or “Sounds Good” Even iconic brands can misread the market’s true value driver

One Dominant Value Opportunity Usually Emerges Across 100 winning brands, one value consistently proved more powerful than the rest

A Consistent Finding Across Winning Brands: Anchoring Emotional Value with Logical Support Creates Conviction

ValYOU™ Analysis Uncovered a Persuasive Pattern in the Agency’s Most Effective Campaigns –and Helped them Turn it into a Powerful New Business Advantage

Discover the Right Value Opportunity. I’d be glad to run a (confidential) complimentary ValYOU™ analysis to help identify your agency’s strongest strategic value opportunity for an upcoming pitch or a client. Just email kim@wallacewashburn.com about what you’d like to explore and a convenient time. I’ll respond personally.

The Four Strategic Value Plays Employed by Winners

ValYOU The BIG PICTR Discovery Process

Winning Brands Own the Right Value

Five Proven ValYOU™ Strategies to Outsmart the Competition

1. Think Like an Entrepreneur
2. Determine Why People “Really” Aren’t Buying
3. Find an Accepted Premise
4. Get More Emotional
5. Optimize with Triggers

Questions? Please contact Kim at Kim@wallacewashburn.com

#1: Think Like an Entrepreneur

Join the ranks of Uber, Tesla, Airbnb, Netflix, iPhone, Planet Fitness, and other entrepreneurs.
Employ W&W’s proven entrepreneurial approach used by successful entrepreneurs to create breakthrough success stories.

“Wallace & Washburn are experts at solving traditional marketing problems and discovering new product/service opportunities using EmotiveSCAN-AI™. They’ve helped numerous corporate, nonprofit, and entrepreneurial startups.” – Danny Warshay, Professor of Entrepreneurship

Questions? Please contact Kim at Kim@wallacewashburn.com

#2: Determine Why People “Really” Aren’t Buying

Current and past customers are most useful. Prospects know less about you.

Questions? Please contact Kim at Kim@wallacewashburn.com

Top 1% Amazon

“The most pragmatic book on consumer marketing in years!” – Amazon.com

“Its radical! It’s digital! Cutting edge for connecting with customers.” – Fast Company’s Report from the Future

“Feedback That Resonates (CL)” play video {:25}

#3: Connect Your ValYOU Story with an Accepted Premise

Find an existing accepted premise that aligns with the benefit of your product or service.
Generate significant free word-of-mouth and social media exposure.

“These days goldfish have a longer attention
span than humans.” – Microsoft

Questions? Please contact Kim at Kim@wallacewashburn.com

For MOJO Microlearning we discovered a powerful accepted premise that resonated with prospects: plummeting attention spans.

MOJO’s unique microlearning solves this problem, “Small Bites Increase Appetite for Learning.”

Buyer interest increased 92%. Attention levels increased 40%

#4: Get Emotional

Incorporate the key emotional benefit, not just logic.
Frequent car washers claim they, “Feel Good in a Clean Car,” not because it looks better or lasts longer.
Went viral