Inflation changes how people evaluate almost every purchase. Buyers become more selective, more emotional, and more focused on avoiding mistakes. That creates a major opportunity for brands willing to rethink how they define and communicate value. The agencies winning...
When economic pressure hits, many brands reduce spending and hope to “ride it out.” Smarter brands do the opposite: they sharpen their value story and give consumers a stronger reason to act now. That’s exactly what companies like Toyota are doing by reframing higher...
In an inflationary economy, brands don’t win by shouting louder—they win by proving greater value. The problem is that most companies define value too narrowly, focusing only on price while ignoring the emotional and strategic drivers that influence behavior. At...
Does your marketing message resonate with customers’ emotions? New research by Nobel Prize winner and world-famous psychologist, Dr. Daniel Kahneman, reveals that we make decisions emotionally and then justify them logically. Emotion (feelings) needs to be included in...
The average person makes over 35,000 decisions a day and new research now proves that in doing so they employ emotion first, not logic. Our best-selling book, “Why People Don’t Buy Things,” details over 40 case studies which show that messaging based on only logic is...
Here’s an interesting quiz about emotions from Juliana Uklomogbe. Emotions are critical in marketing as we’re learning they make our decisions, not the logical part of the brain. QUIZ: Which of the body shots above (1-5) indicates Sadness, Disgust, Fear, Anger and...
