Here’s an interesting quiz about emotions from Juliana Uklomogbe. Emotions are critical in marketing as we’re learning they make our decisions, not the logical part of the brain.
QUIZ: Which of the body shots above (1-5) indicates Sadness, Disgust, Fear, Anger and Happiness? Jot down your answers and then check the answers far below. No peeking.
1 2 3 4 5
If you’re in marketing or advertising you’ve probably read Thinking, Fast and Slow by world-famous psychologist Daniel Kahneman. He proved without doubt that our emotional brain makes our decisions, and the logical brain is just the mouthpiece. This happens because emotions have no words. Words are stored in the logical brain’s library. So, the logical brain ends up doing our talking and writing and it eventually believes it’s in charge. However, it’s just the spokesperson for our (mute) emotions…our gut feelings. Here are some definitions to help you with the quiz.
If you’re not getting satisfactory results from your current messaging, consider testing your messaging in one of our Pilot Research studies. We’ll find out if you’re using the most powerful “trigger” word messaging. It’s fast and cost effective, utilizing a customer survey of 10 questions, primarily emotional/conversational. We analyze customer verbatim feedback using our proven EmotiveSCAN software coupled with in-depth human analysis.
W&W works with agencies, social media firms and clients to discover each individual brand’s most powerful emotional “trigger” word messaging. Check out our cool videos at wallacewashburn.com and if you have questions, contact me at pkimballwallace@gmail.com.
Answers: Sadness 5, Disgust 4, Fear 3, Anger 2 and Happiness 1.
